It was a few years ago when my dad brought us home huge-ass facial washes from this Korean cosmetics and skincare brand Innisfree. He told us it was a popular brand loved in Korea, and until now, it still hasn’t set up its own flagship store in the Philippines—which I hope will change soon.
Before using the wash my dad gave me, I did a bit of research on the brand, making sure it was cruelty-free and made for sensitive skin. And lo and behold—it is!
Innisfree has an all-natural philosophy, and is, in fact, Korea’s first natural brand. That means majority of the ingredients they use are extracted from natural and local produce, while their pigments are derived from minerals.
The brand prides itself of using natural ingredients from Jeju island, which is known for its pristine environment. There is fresh air, fertile soil, and unpolluted waters in the island. Its green tea, volcanic clay, camellia oil ingredients, among many others are sourced directly from Jeju.
Another reason to love the brand is its green causes. It has collected over 8 million Innisfree bottle containers from its patrons for recycling, and continues to promote the use of eco-friendly materials like recycled paper and soybean ink for its packaging.
It took us months to finish the 300-ml products my dad had as pasalubong, and since it was such a bang-for-the-buck buy, I was determined to bring home another bottle—among many others.
My first day in Seoul made me realize I had forgotten my makeup kit at home, but that just gave me an excuse to buy more than what I intended, and even try out their basic products.
I now present my Innisfree haul: